In noisy Olympic marketing craze, to really get the status of Olympic corporate sponsors are few, most businesses can only be more to do with the Olympic banner edge ball, but fortunately the market is more recognized is the result, who truly recognized and remembered by the public, is the only criterion to judge the outcome.
  Ipsos survey shows that some companies, while not an Olympic sponsor, he was recognized as the public are doing the Olympic status.
Lot of past experience has proven, whether or not a true Olympic sponsor, in short, once the public finds is, and its sales will increase.
In the sports apparel industry, 82% of the Li Ning as the Olympic sponsors, as well as 70% of the company Nike as a sponsor, but the real sponsors Adidas, only the awareness 69%. Can be said that Li Ning is all non-Olympic sponsors to benefit most businesses.
Addition to Li Ning, the results can be seen from the survey, China Unicom, Mengniu, Nike, ICBC, China Telecom, Ch... [more]

Across the Pacific, a discernible wind of change is blowing.



Says Eric Roseman, Investment Director and Editor of Commodity Trend Alert, â€UeIn a dramatic shift of trade flows this decade, Pacific economies now export more to Europe and other markets across Asia than to America."



Roseman notes that this dynamic trend is not a recent phenomenon. Intercontinental trade between the U.S. and Asia has been slipping since 1990. U.S. trade has suffered at the expense of booming interregional trade in Asia.



â€UeFor the first time in history, the U.S. was not Asia's largest export partner last month. Instead, the European Union overtook the United States as Asia's primary destination for exports. And China and other regional markets logged record trade surpluses with the European Union (EU)," Roseman continues.



â€UeIn the 1980s and 1990s, Congress targeted Japan with their rising protecti... [more]

During the World Cup, Qingdao beer in Beijing announced its Olympic marketing strategy, new thinking, that is, Qingdao Beer has identified the next 3 years of sports marketing programs, and all the Olympic sponsors to become the best Olympic Games in civil, corporate citizenship and social citizenship, to calmly deal with the challenges of intense competition in the market.


"Tsingtao Beer became the core of sports marketing companies and consumers to improve or rebuild the relationship between an important bridge between the two sides produced by a common focus of sport, the sport's culture into the brand culture is, and the resulting resonance, which is different from other enterprises to win the goodwill of consumers and manufacturers to take the leading type of communication, thus shaped by the corporate image of course, more deeply rooted among the easily shaken, and thus drive performance improvement.

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